On line video advertising...

From: Dennis Kariger <dennis_at_lexico.com>
Date: Mon 13 Mar 2006 10:33:53 -0600

I have read many articles in various on line trade journals on the lack of
publisher inventory for video ads on line.
We are a on line publisher with an average of 18,000,000 unique visitors,
and 300,000,000 page views, monthly.
According to comScore-
Composition index of UV for our sites for 18 to 24 year olds is 165 (the
total internet is 100).
Our % Composition of Unique Visitors is-
47.4% Male / 52.6% Female.
50.5% of total users have annual incomes of more than $75,000/year.
31% of total users have annual incomes of more than $1000,000/year.
We have the inventory available for video advertising, and the prime age
audience,
and sincere desire to expose our audience to this media.
I have contacted a few agencies with virtually no response.
Any suggestions?
Thanks,
Dennis

Dennis Kariger
Director, Advertising Sales Operations
Lexico Publishing Group
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Office:(714) 680-7769 Fax:(714) 844-4890






Received on Mon Mar 13 2006 - 10:33:53 CST