Re: Google AdSense vs. Yahoo! Publisher Network

From: Jim Sterne <jsterne_at_targeting.com>
Date: Tue 14 Mar 2006 07:45:11 -0600

Cliff Kurtzman wrote:

>The moral is... your mileage may vary. Running this kind of a test on
>one site may not translate into a generalization that can be applied
>to another site. The important thing is to TEST, and then keep on
>TESTING and TUNING.

The moral goes further - Keep testing over time.
Internet traffic and conversion constantly change.
You may get higher conversions due to a competitor's
radio ad, a rise in mortgage rates or a change in the
weather. Do *not* set it and forget it.

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Received on Tue Mar 14 2006 - 07:45:11 CST