Re: What i-legions could do (was AD:TECH SF 2006 Redux)

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 03 May 2006 14:59:58 -0500

Andrew Bourland wrote:

>You've got me curious, Rob. What specifically would i-Legions do to
>help take the 3750 member Online Ads to the next level? Clearly,
>Cliff is interested in doing that.

Heck, I'm more interested in seeing what you're
up to with Walker Rhodes! You're always movin',
Andy! But as long as you ask, i-legions is
primarily designed for outfits conforming to two
basic requirements:

1. A central brand/brand strategy
2. An existing user base (as little as 20K, but preferably >50K)

I should stress that i-legions' main mission is
to monetize and mobilize the user base, rather
than serve as an engine to create that user base.
The overlooked mass of wealth is in the fact that
while brands have accumulated user data, few (if
any) have been successful at monetizing,
mobilizing or increasing their value to those
users. We unlock that potential in real revenue
terms.

Cliff's O-A group wouldn't be an ideal candidate
for us, for a number of reasons:

1. There's no central brand that Cliff is trying
to grow here. O-A is pretty much a product, not
a brand. If he were interested in creating a
brand, there would be a better shot at it.

2. While our Branded Community could create and
manage revenues on a turnkey basis for O-A, the
programs scale best with a user base of 20K at
the very least. You need a certain critical mass
before revenues surpass the minimal budget to get
to the revenue split. Even 20K is a low number,
but some brands are more intent on cultivating
their users than generating revenue.

Now, if O-A were a brand with a growth strategy
and 100K users, we'd be all over it.
--
Rob Frankel
http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM/SKYPE/GIZMO: ROBFRANKEL
ICQ: 249862730 MSN: ROBFRANKEL_at_AOL.COM
YAHOO IM: ROBFRANKELDOTCOM




Received on Wed May 03 2006 - 14:59:58 CDT