Journal of Interactive Marketing Call for Papers

From: David Famiano <dfamiano_at_jbp.com>
Date: Thu 04 May 2006 07:45:31 -0500

The Journal of Interactive Marketing (JIM) is currently seeking quality
submissions for publication.

JIM welcomes (1) interdisciplinary work, (2) papers with multi-method
approach, (3) articles on global issues in interactive marketing, and (4)
manuscripts involving multichannel interactive marketing approaches.

JIM also welcomes articles that demonstrate how the industry is using the
latest methods for its Marketplace section.

JIM seeks papers from researchers and thought leaders in interactive
marketing. Papers should have managerial significance and the potential to
impact managerial thinking and practice.

Manuscripts could address several issues in interactive marketing
including, but not limited to:
  Database; consumer segmentation
  Strategic use of information technology, customer relationship management (CRM)
  Direct response marketing, B2B direct marketing, direct mail
  Multichannel marketing
  E-business strategy
  Online advertising, online branding
  Blogging, podcasting
  Online customer satisfaction and loyalty, privacy, trust
  Online browsing/buying behavior, shop bots and agents
  Online pricing and auctions
  Mobile business, call center management
  Network effects and markets
  Interactive marketing organization

JIM continues to be a thought leader and catalyst for shaping ideas and
issues associated with electronic, interactive, and direct marketing
environments, publishing leading-edge ideas, methodologies, and insights
in the field.

Readership includes direct and interactive marketers, advertisers and
advertising agencies, market researchers, e-business executives, and
researchers in marketing, strategy, customer behavior, managerial
economics, statistics, and information technology. JIM is offered in more
than 1,500 institutions and libraries in nearly 40 countries around the
world.

JIM is indexed in the major bibliographic databases including the Social
Science Citation Index, Business Source Premier, and ABI/Inform
(FirstSearch).

MANUSCRIPT SUBMISSION
Papers are to be submitted for review via e-mail to the Managing Editor,
bhruska_at_the-dma.org. Submission of a manuscript for review implies that
the paper has not been published, that it is not being submitted for
publication elsewhere, an that it has been released for publication if the
work reported is officially sponsored.

More specific manuscript preparation and submission guidelines can be
accessed at:

http://www3.interscience.wiley.com/cgi-bin/jabout/38979/ForAuthors.html

David Famiano
Editor, Journals and Periodicals
John Wiley & Sons, Inc.
Jossey-Bass, A Wiley Imprint





Received on Thu May 04 2006 - 07:45:31 CDT