Re: What i-legions could do (was AD:TECH SF 2006 Redux)

From: Jared M. Spool <jspool_at_uie.com>
Date: Thu 04 May 2006 07:46:42 -0500

Rob Frankel wrote:

>I should stress that i-legions' main mission is
>to monetize and mobilize the user base, rather
>than serve as an engine to create that user base.
>The overlooked mass of wealth is in the fact that
>while brands have accumulated user data, few (if
>any) have been successful at monetizing,
>mobilizing or increasing their value to those
>users. We unlock that potential in real revenue
>terms.

Is it just me, or does anyone else have no idea what this paragraph
actually means?

Rob, could you possibly explain this in concrete terms?

Jared

Jared M. Spool, Founding Principal, User Interface Engineering
510 Turnpike Street, Suite 102, North Andover, MA 01845
978 327-5561 jspool@uie.com http://www.uie.com
Blog: http://www.uie.com/brainsparks






Received on Thu May 04 2006 - 07:46:42 CDT