Re: Ad Click EMetrics - Filtering out spiders and robots

From: Suzanne Errera <serrera_at_lkmideas.com>
Date: Wed 10 May 2006 13:46:01 -0500

Hi everyone,
   I manage online advertising for a large corporation. We have ads on
several sites like Yahoo, AOL, MSN, Weather, etc. I pull reports from those
sites on our buy and evaluate how our buy and our creative are performing
 based on number of clicks vs number of impressions shown.
   My client is using webtrends to track how many people come to their
website. The number of clicks that she shows on her webtrends report is
significantly lower than the number of clicks I show went to her website
from Yahoo, AOL, MSN, etc. reports I pull.
Could it be that the bots and spiders are showing as clicks to Yahoo and the
others but not counting as clicks/ visitors to my clients website?
Does anyone have any other explanations?
Thanks!
Suzanne

--
Suzanne Errera
Production Coordinator
LKM
Charlotte, NC 28210
Lkmideas.com




Received on Wed May 10 2006 - 13:46:01 CDT