Re: Ad Click EMetrics - Filtering out spiders and robots

From: Alex Bainbridge <alex.b_at_travelucd.com>
Date: Mon 15 May 2006 13:12:12 -0500

Artashes Kalantaryan <artashes_at_dom-daniel.com> wrote:

> Few months ago I was running a campaign at Google. The URL on the AD was
> www.mydomain.com/google and the actual URL for the ad was
> www.mydomain.com/?r=google. After launching the ad on Google I noticed
> visits without referrals that directly went to www.mydomain.com/google and
> one could encounter that URL only by seeing the ad at Google.
>
> After I started to run each keyword with separate display URLs and for one
> keyword I had very low Clicks but high level of indirect visits to the
> displayed URL.
>
> My opinion is that there are some people who do not want advertisers to
> spend money or Google and similar companies generate more revenue and
> instead of clicking they type the address that they see on the add.
  
  Some windows firewalls (like Norton) have problems with links with various
keywords in - and this disables the "clicks" on google adverts. What you
could be experiencing is people trying to click, getting nothing, and they
typing in the address directly.

  ?
  
Alex





Received on Mon May 15 2006 - 13:12:12 CDT