Re: Ad Click EMetrics - Filtering out spiders and robots

From: Amy Boaz <Amy.Boaz_at_motricity.com>
Date: Mon 15 May 2006 13:12:33 -0500

Artashes Kalantaryan <artashes_at_dom-daniel.com> wrote:

> Few months ago I was running a campaign at Google. The URL on the AD was
> www.mydomain.com/google and the actual URL for the ad was
> www.mydomain.com/?r=google. After launching the ad on Google I noticed
> visits without referrals that directly went to www.mydomain.com/google and
> one could encounter that URL only by seeing the ad at Google.
>
> After I started to run each keyword with separate display URLs and for one
> keyword I had very low Clicks but high level of indirect visits to the
> displayed URL.
>
> My opinion is that there are some people who do not want advertisers to
> spend money or Google and similar companies generate more revenue and
> instead of clicking they type the address that they see on the add.

That makes sense - it's comparable to post-impression site visits and
conversions from banner ads.

Amy Boaz
Online Marketing Manager
Motricity
(919) 287-7400 x 2105 - office
www.motricity.com
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Received on Mon May 15 2006 - 13:12:33 CDT