Re: Reaching party planners and vendors
Cliff Kurtzman wrote:
>Peter Corbett wrote:
>
>>Myspace certainly does have a lot of inventory and your audience is
>>there...however you don't have to pay to reach them. Create a profile
>>for your business and invite your prospects to be your friend!
>
>This approach, while worthwhile to a limited extent, presumes that
>you know who your prospects are and can find their profiles. But this
>approach just doesn't scale when there are 80 million profiles and
>there is no way to find all of those that are your prospects,
>especially if you are marketing your products and services outside of
>your local area.
>
>Ideally, one would like to go to MySpace and tell them that you have
>an ad you wish to run on their site, and have it served up on the
>pages viewed by people who match certain criteria based on what they
>put on their own profile... for example, have your ad seen by people
>who indicate in their profiles that they are DJs as they navigate
>MySpace. But I would bet that MySpace isn't yet able to accommodate
>that kind of a request. I think that they are able to target ads
>based on the geographic location of the viewer, but I don't know if
>they can do any other kind of targeting.
This is true. We're doing a ton of testing and in every case,
MySpace dumps out at the bottom of the list. We test with viral
videos which drive traffic to web sites. It works, but if you think
you can simply load up a video on to a page, you're kidding yourself.
It's a mix of video content and placement - just like everything else.
--
Rob Frankel
http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM/SKYPE/GIZMO: ROBFRANKEL
ICQ: 249862730 MSN: ROBFRANKEL_at_AOL.COM
YAHOO IM: ROBFRANKELDOTCOM
Received on Tue Jun 27 2006 - 09:59:01 CDT
