John Battelle had an interesting excerpt on his blog this week:
http://battellemedia.com/archives/002674.php
Tips on ads that work
Seemed appropriate for this group. He highlighted the points he felt were
most important:
...people do not look at static ads with graphic treatment.
Users seem to "zone out" (with their peripheral vision) ads and other site
elements that have clearly distinguishable ad features such as graphics and
colors that make the ads look different from the rest of the site, or
animated ads....When users DO look at ads with graphics, those ads usually
have:
-Heavy use of large, clear text
-A color scheme that matches the site's style
-Attention-grabbing proprieties such as black text on a white background,
words such as "free" and interactive (UI)
Battelle credits his source:
http://www.poynter.org/column.asp?id1&aid3463
The research was conducted by Jakob Nielsen (useit.com), who is
controversial especially among Web marketers. I have to admit that I
sometimes disagree with his arguments. For example, he opposes opening new
browser windows for any reason. I link to off-site content in new browser
windows because I cannot guarantee those sites won't lock up users'
browsers. I'd rather have the ability to ignore a site that has hung my
browser than have to wait several minutes before I can do anything else. I
extend that courtesy to my visitors.
--
Michael Martinez
"Cuando Maria canta, canta para mí"
http://www.michael-martinez.com/
http://michael-martinez.blogspot.com/
Received on Wed Jun 28 2006 - 16:34:36 CDT
