Re: Online Advertising Inquiry
JR Magboo wrote:
>I would like to know if there are ways to check the effectivity of
>advertising on websites and blogs. how can it be measured? what kind of
>impression level or click level before a campaign can be considered a
>successful one.
>
>I am just starting to learn everything on this idea so any information would
>be greatly appricieated! hope anyone can help me.
Starting at the very beginning?
OK...here goes... hold onto your hat ;-)
Does the amount of money spent bring
in more profitable customers than other
promotional methods?
If you can track the clickthrough to the
sale, you can answer that question.
Next: Did the impression have a larger
positive impact on the public's perception
of your brand than other methods of getting
the word out? If you conduct classic brand
surveys, you can answer that.
I know this is super basic, but it's a place to
start the conversation...
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Emetrics Summit, The Big Picture - 2006
Optimizing Online Marketing Value
Washington D.C., October 16-18
www.emetrics.org
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Emetrics Summit 2007: San Francisco, London, Munich....
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Jim Sterne <jsterne_at_targeting.com>
www.targeting.com +1-805-965-3184
President, www.WebAnalyticsAssociation.org
Received on Thu Jun 29 2006 - 11:19:08 CDT
