Re: The site is up..but where is everybody!

From: Steve Yelvington <steve_at_yelvington.com>
Date: Mon 14 Aug 2006 10:26:58 -0500

Sam Levassar wrote:
> Now the problem we are running into is getting people to the site. So the
> very long, "Aggie-like" way around a simple question is: how do we get
> people to the site on a limited marketing/advertising budget. We have been
> using google, overture, friends, family, craigslist, message boards, various
> site targeting etc.
  From your site, you appear to be up and running only in Houston. You
did not mention advertising on houstonchronicle.com, which would target
the geographically local audience. The Chronicle offers
clickthrough-based advertising (Quigo AdSonar). I'd be running very
specific text-based ads with a branding hook: "Golf Pine Crest at a
discount with Stubdog.com."

Newspaper sites have a "local mindset" advantage for advertising that is
a call to action in local physical space. It's not just the
geotargeting, it's about context.





Received on Mon Aug 14 2006 - 10:26:58 CDT