Re: False Clicks/Click Fraud

From: Keith Hickman <khickman_at_awsp.com>
Date: Tue 15 Aug 2006 17:22:11 -0500

Interesting post and data Cliff.
I think that if we all knew the real percentage of click fraud we would
be shocked. It obviously does occur. Google's 90M settlement is a good
indication of that.
http://blog.searchenginewatch.com/blog/060308-152034

As a rule of thumb we turn off Goggle's "Content Network" and Yahoo's
"Content Match" when managing customers PPC accounts. We have found
that when left enabled, the accounts get drained quickly and the
customer has very low ROI. Turned off, the budget lasts longer and ROI
increases relative to the spend level.
With all the scraper sites, bogus directories and rogue bots out there,
I would never leave these enabled unless the client specifically
requested it.

Keith Hickman
Director, Marketing & Web Development
Advanced Web Site Publishing
http://www.awsp.com/
Phone: 281-554-9557
Fax: 281-554-9558
Cell: 713-724-7483
Toll Free: 1-866-900-AWSP (2977)




Received on Tue Aug 15 2006 - 17:22:11 CDT