AD:TECH New York next week

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Tue 31 Oct 2006 12:06:46 -0500

Hey gang,

I'm looking forward to speaking at AD:TECH New York next Monday, and
I hope to see some of you at the conference. A copy of the release
I'm sending out about my session is below my signature.

If you are planning to go but haven't registered yet, it is
definitely less expensive to do so in advance at
http://www.ad-tech.com/register.asp. Also you should be able to get a
20% discount by using the "friend of a speaker" code ATNYSG (all
caps).

--Cliff

Clifford R. Kurtzman
CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com
(281) 480-6300


AD:TECH NYC Analysts Report Interactive Industry M&A Activity Continues to Boom

New York, NY -- November 1, 2006 -- Next Monday at AD:TECH New York,
ADASTRO Incorporated CEO Dr. Cliff Kurtzman is joined by JMP
Securities Internet and Digital Media Senior Analyst William Morrison
in assessing the continued growth of the interactive media industry.
The session, entitled "The Economics of Interactive: Industry
Investment and M&A for Fun and Profit"
(http://www.ad-tech.com/conference-ny.asp#session450), takes place on
Monday, November 6th, 2006 from 3:45 pm - 4:45 pm at the New York
Hilton.

"In a single hour, Cliff and Bill walk you through the M&A activity
for the Internet media and marketing industry. The breadth of the
deals and the fascinating roll ups shed new perspective on the
industry for agency professionals, marketers, online publishers and
the financial community. It's a must-see session for the 100,000 foot
view," says Susan Bratton, ad:tech Chair Emeritus, CEO of Cendara,
Inc. and Host of DishyMix, a live weekly radio show featuring
Internet glitterati.

In their previous industry overview given this past April at AD:TECH
San Francisco, Kurtzman and Morrison outlined the state of the
industry and the scale of hundreds of M&A transactions, ranging from
small private deals to multi-billion dollar transactions like the
acquisition of Skype by eBay. A continually updated archive
chronicling deals in the interactive M&A space is maintained by
ADASTRO at http://www.o-a.com/acquisitions.html.

Kurtzman also provided a forecast last April of expected industry hot
spots, and his predictions have largely proven to be correct.
Activity related to social networks, local advertising, mobile
marketing, and online video have been front and center in the
industry over the past six month, spotlighted by Google's
extraordinary $1.65 billion acquisition of YouTube. "With the
exception of the online wagering space, in which the M&A activity has
been largely curtailed by the introduction of the Unlawful Internet
Gambling Enforcement Act, the industry has continued to grow pretty
much along the lines we outlined at AD:TECH this past April," noted
Kurtzman.

And looking towards the future in New York, Kurtzman forecasts,
"Those ventures which will be the most successful will be those that
create new value by helping individuals and businesses chronicle,
connect, communicate, collaborate, and customize their experiences
and interactions on a vast scale. We are in a cycle of activity where
the emphasis is starting to shift from those who create Web 2.0
networking environments to those who demonstrate how to use those
environments to actually enrich people's lives. Expect the big
Internet portal and media giant M&A wars to continue, with companies
like Google, Yahoo, Amazon, eBay, Microsoft, IAC, AOL, Fox
Interactive, Disney, MTV, and NBC Universal all jockeying for
acquisitions that will help them reach and engage an ever increasing
online audience."

Kurtzman also encourages entrepreneurs to keep innovating. "Over and
over again it has been proven that small entrepreneurs can be clever
and flexible enough to out-innovate industry giants having vastly
greater resources. All it takes is a brilliant idea, the right
skills, sufficient funding, all mixed with a good bit of buzz. There
are plenty of billion dollar brands and fortunes still to be made in
this industry!"

About Cliff Kurtzman

Cliff Kurtzman (http://www.kurtzman.biz) is CEO of ADASTRO
Incorporated and Executive Director of the social engagement venture
MyCityRocks. Cliff was a founder of the Internet marketing industry
in 1994. He has extensive experience in the fields of Internet
marketing and advertising, corporate branding, social networks, and
the creation of online communities. Cliff has a Ph.D. from the
Massachusetts Institute of Technology.

Through ADASTRO Incorporated (http://www.adastro.com), Cliff works
with companies in the interactive industry to help them increase
their valuation at the time of sale, acquisition, or IPO, and he also
helps acquirers develop and execute strategic acquisition plans.
ADASTRO's white papers include "Marketing to the MySpace Generation
and the Economics of Social Networking"
(http://www.adastro.com/apogee/social.html) and "The Desire to
Acquire and the Urge to Merge"
(http://www.adastro.com/apogee/acquire.html).

Through MyCityRocks (http://www.MyCityRocks.com/os.html), Cliff is
building a grassroots social venture that engages people worldwide
in: 1) Having fun--enjoying their passions for things like music,
art, food, sports, romance, and travel; 2) Giving back--helping to
make their part of the world a better place; and 3)
Representing--sharing their passion and spirit for life with those
around them.




Received on Tue Oct 31 2006 - 11:06:46 CST