"Time between Queries" as a measure of Page Quality

From: Ted Feely <ted_at_feely-associates.com>
Date: Mon 07 May 2007 06:50:32 -0500

Hello All,
Sandy Chapman's question about time spent on a site and John Marshall's
reply tweaked a question / hunch that's been gnawing at me for a while.
Namely, does anyone know if any of the search engines - particularly Google
- use, what I'll call, "time between queries" as a measure of page quality
for a given set of keywords?
An example should help clarify my question. Let's use the query "red tennis
shoes". A search engine user - let's say they're on Google - enters "red
tennis shoes". Google serves it's responses (both natural search and
AdWords) and the user who entered the query clicks on a link and leaves
Google. "Time between queries" is the measure of the elapsed time between
clicking the link and returning to the Google page (or, perhaps, clicking
the next link).
Presumably, a short duration would indicate low quality, etc.
Does anyone on the list have any knowledge if this measure is being used?
Thanks.

Ted Feely

Feely & Associates
Sunnyvale CA
===========================================
Be Found - Be Heard - Be Seen
www.Feely-Associates.com


Received on Mon May 07 2007 - 06:50:32 CDT