Re: Advertising value on social networks

From: Rob Frankel <rob_at_robfrankel.com>
Date: Tue 07 Aug 2007 10:03:53 -0500

Seth Goldfarb wrote:

>Does anyone know where I can find data to support the value of advertising
>on a social network? What I need specifically is a matrix to show how much
>revenue can be generated as a social network advertiser in a matrix by
>number of daily visitors. Is there anything like that out there? Also,
>what we can charge for advertising by daily visitors.

I'd be REALLY interested in that, as well, in that I don't believe it
exists. Anecdotally, I've found that most "social networks" thrive
on the same "we get tons of eyeballs" pitch, but are scant on the
actual clickthrough/sell-through numbers -- which appear to be
dismally low.

If anyone finds this, please share.
--
Rob Frankel, Branding Expert http://www.RobFrankel.com
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Received on Tue Aug 07 2007 - 10:03:53 CDT