Re: Advertising value on social networks

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 08 Aug 2007 12:50:29 -0500

Charlene Kull wrote:

>I'd like to know the answer too, Seth. I have tried an entirely new
>approach to advertising. Sick of banners and pop-ups and obtrusive ads, I
>created a page on my family-oriented network posting site that consists of
>an apple orchard and paid sponsors can have links on the apples (major
>sponsors) or on an invisible grid on the tree trunk (standard sponsors). I
>don't know if I am charging too little or not.


I, we have two divisions here that for years
have been producing pretty amazing results:

http://i-legions.com builds and manages Branded
Communities (on a turnkey basis since 1998!)
that generate revenue and build brand
loyalty/usage with click through rates at least
10x the average rate on the web. And we have
years of data to prove it.

http://PeerMailing.com has clickthrough rates
between 3.5% and 9% while building user bases for
brands on a double opt-in, totally viral basis.
Our first client built its user base to 90,000
double opt-ins in less than 8 months. It is also
profitable. We have data on that, too.

Neither of these services relies on outside
advertising for revenue, by the way. Any
advertising we get is strictly icing on the cake.

Our models are completely different (brand driven
as opposed to traditional "eyeballs"), which is
why we're as effective as we are.
--
Rob Frankel, Branding Expert http://www.RobFrankel.com
http://www.PeerMailing.com http://www.i-legions.com
Skype/AIM/GIZMO: ROBFRANKEL
Yes, there's an RSS feed blog, if you can handle
it: http://www.robfrankelblog.com


Received on Wed Aug 08 2007 - 12:50:29 CDT