Re: Advertising value on social networks

From: Lisa Melvin <lisam_at_webadvantage.net>
Date: Thu 09 Aug 2007 09:53:43 -0500

I knew I wouldn't be the only one interested in discussing Seth's
question. I'm not aware of specific data either because I don't think
anyone's found a way to quantify advertising on a social network yet.
The data I am aware of has more the do with marketing through social
networks. Both Forrester and Yahoo have issued reports to this effect:

-Yahoo's /Engaging Advocates Through Search and Social Media/ (PDF)
-Forrester's /Never Ending Friending, A Journey into Social Networking/
(April 2007 PDF)

I also know of two other documents that are less specific but which give
stats (the Piper Jaffray one is better):

-Piper Jaffry's /The User Revolution: The New Advertising Ecosystem and
The Rise of the Internet as a Mass Medium/ (February 2007 PDF)
-Hitwise /US Consumer Generated Media Report /(February 2007 PDF)

These PDFs are really the best things that I know of out there so far.

~Lisa
--
Lisa Melvin, Search Marketing Specialist
WebAdvantage.net (mailto:lisam_at_webadvantage.net)
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Received on Thu Aug 09 2007 - 09:53:43 CDT