Re: Copy for banners

Donna Dolezal Zelzer (djz_at_efn.org)
Fri, 2 Aug 1996 07:31:37 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Jim Huertas: ""Clickthrough" & "Impression" rates?"
• Previous message: Donna Dolezal Zelzer: "Re: A money-making web site"

eBORcOM <eborcom_at_eborcom.com> Tom Hukins said:
>
> If I were to use "Tell the world about your web site" it would be quite
> clear what my services are. Anyone who is interested will follow the link.
> If I use "Click here" lots of people who may be interested in web site
> promotion will not click through. Thus I will not be reaching as many
> potential customers from my advert. I can say from experience that a very
> low proportion of people who visit my web site actually place an order.

Actually you wouldn't just say "click here" any more than a print ad would
say jsut "call now to order" and give a phone number.

You'd say something like:

Want to tell the word about your web site?
Click here for info!

Donna

---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html

• Archive Home Page
• Search
• Next message: Jim Huertas: ""Clickthrough" & "Impression" rates?"
• Previous message: Donna Dolezal Zelzer: "Re: A money-making web site"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.