Tracking ad banner clickthrus FROM my site -- server redirect or cgi

Holley Atkinson (HolleyA1_at_aol.com)
Fri, 02 Aug 1996 21:38:12 -0400

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Dear online-ads list,

I'm so thrilled to have stumbled upon you...! I'm strugging right now
with the question of how to track clickthrus FROM a site I'm launching
which will carry banner advertising. Would like to know in advance of
any tracking or auditing process how many clickthrus I'm sending my
advertisers...

I've been told (duh!) that to make this work, I need to get the users to
touch down somewhere on my site before they bop off to volvo.com or
wherever I'm sending them.

Choices seem to be something called "server redirect" and/or writing a
Perl/cgi script, and/or.... what? Does any of you have any real world
experience with this? I'm concerned about a resource drain on my server
if I build such a "kludge" -- running one script per user each time I
get a clickthru.

Any advice would be much appreciated!

Thanks,

Holley Atkinson

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