NONE: Re: advertising a web site offline (was A money-making web site
Re: advertising a web site offline (was A money-making web site
zapworks (zapworks_at_easynet.fr)
Sat, 3 Aug 96 15:17:07 -0000
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>Date: Fri, 2 Aug 1996 07:31:32 -0700
>From: djz_at_efn.org (Donna Dolezal Zelzer)
>Subject: Re: A money-making web site
>
>"Robert C. Alamilla" <alamilrc_at_ix.netcom.com>
>> This is something I have been trying to figure out :
>> What are the posibility of placing an URL in any newspaper and getting
>> responses from this. I know people who have tried , but they have not been
>> able to say the inquiry to their page came from the newspaper or theads and
>> other leads placed on the net.
>> Does anyone have any data on this that they would like to share. I have a
>> really good business going now on the net and I am reallt making Money, but
>> I was wondering if advertizing my URL in the Newspaper or some Publication
>> would really be worth it. Any Comments??
Donna Dolezal Zelzer's suggestions were fine for finding out if the hts
were indeed generated by your offline advertising, but the effectiveness
of advertising your URL in print has yet to be proved. And it's expensive
too.
A full page in US Wired costs $ 22,500. They have a rate base of 325,000
and according to their *own* subscribers' survey (ie the hard core of
readers) only 58.0% had ever connected to a featured URL. Other magazines
have even worse figures.
The company I work for has decided to address this problem (blatant plug
warning). From the end of August we will be sending mousepads to
cybercafes with URL's and logos printed on them. These *linkpads* will be
free to the cafes and the owners are enthusiastic - they are fed up of
being asked for *good* addresses. When the mousepads get stolen
(cybercafe visitors like souvenirs), the linkpads will start a new life
as permanent physical bookmarks next to home/office machines.
Prices start from as low as $1690 for the first edition, but hurry
because space is running out (honestly). The initial run will be 4,500
pads for 4,000 terminals - with the surplus to plug the gaps caused by
thieving before they are given away at the end of the month. The pads
will be placed in permanent locations (cybercafes and libraries with
minimum ten users/machine/day) and also in conferences with temporary
installations, where up to 50 people pass by each machine each day.
To start with, the demographics are shaky (we didn't want to give our
idea away). But with 10 users per day spread over 4,000 terminals for
thirty days, you are looking at 1,200,000 possible *visits* for under
$2,000 (remember, they'll be seeing your URL just as they want something
to type into the browser).
Hey, we'll even give a $100 refund to users of this list ;)
More details on the (lame) web site in the sig file below.
Mark Dolley
"And now," cried Max, "let the wild rumpus start!"
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