Re: visits vs. hits (fwd)

Madvulcan (bruce_at_cache.net)
Mon, 5 Aug 1996 11:55:29 -0600 (MDT)

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Any model for appropriate fees under this sort of arrangement?

On Wed, 24 Jul 1996, S. Finer wrote:

>
> Calculating a visit to an advertisers' site launched from the site where
> the advertiser has paid to place a banner link, is simple. Doing this for
> a magazine ad is much tougher. Impractical actually. But impressions
> alone is pretty meaningless in the web context. Visits are
> self-screened...and are much more valuable therefore.
>
> You want the advertiser to place skin...ok....charge a small placement fee
> up front, to get in the game, and then a charge for each visit thereafter
> from the ad back to the advertiser's site. That is an attrackive risk
> reward model for the ADVERTISIER....the fee is based on responses, not raw
> impressions.
>

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