NONE: Re: Tracking ad banner clickthrus FROM my site -- server
Re: Tracking ad banner clickthrus FROM my site -- server
Jim Huertas (jim_at_crytech.com)
Tue, 06 Aug 1996 09:13:17 +0000
------- Forwarded Message Follows -------
From: "Christian Cryder" <cryder_at_crytech.com>
To: Holley Atkinson <HolleyA1_at_aol.com>, jim_at_crytech.com
Date: Tue, 6 Aug 1996 08:51:34 +0000
Subject: Re: Tracking ad banner clickthrus FROM my site -- server redire
Reply-to: cryder_at_crytech.com
Priority: normal
Hello All,
I've posted to this list a few times and have received info-a-plent.
I thank you for that. I have not, however, introduced myself. My name
is Jim Huertas and I am part owner of Cryder Technologies and
Design,or Crytech. Crytech is an Internet Presence Provider.
My partner is Christian Cryder, thus the name. I tell you this now
because I have forwarded a post to my partner and he has answered it
for all of us so I am passing it along to the list. I, or should I say
we, are not trying to sell anything, we just have some of the "real
world experience" that Holley was asking for. So, with that being
said, Thank you for your continuing support and info.
JIM Huertas
Hi Holley
> I'm so thrilled to have stumbled upon you...! I'm strugging right now
> with the question of how to track clickthrus FROM a site I'm launching
> which will carry banner advertising. Would like to know in advance of
> any tracking or auditing process how many clickthrus I'm sending my
> advertisers...
>
> I've been told (duh!) that to make this work, I need to get the users to
> touch down somewhere on my site before they bop off to volvo.com or
> wherever I'm sending them.
>
> Choices seem to be something called "server redirect" and/or writing a
> Perl/cgi script, and/or.... what? Does any of you have any real world
> experience with this? I'm concerned about a resource drain on my server
> if I build such a "kludge" -- running one script per user each time I
> get a clickthru.
Well, you're right about this: we have written software which tracks
hits by either click-thrus or impressions, randomly or sequential, by
keys, blah, blah, blah. To the best of my knowledge, there's really
no way around your primary question: you do need to run the script
each time you get a click-thru, thereby hitting the server. Of
course, the script's also getting run each time you generate the
banner too and most of us aren't too worried by that (perhaps this
is a good-reason to try and discourage click-thru advertising, or at
least charge more for it)...
Anyway, the long and the short of it is that's the price you pay for
tracking banner ads. 2 basic approaches to deal with it:
1. scale back/taper down your features to minimize server use
2. program at will (striving for efficiency of course! *grin*) and
rely on technology performance gains to keep pace with increased cpu
requirements.
In the first example the owner of server wins (or appears to, since
he/she doesn't have to upgrade as rapidly). In the 2nd example, the
customer wins, because he/she gets all the goodies, regardless of
whether or not they use more cpu (of course it costs the server's
owner).
Like it or not, the computer industry in general (at least the
winners) have historically chosen the 2nd option.
Enough rambling...hope it helps.
Feel free to holler if q's!
Sincerely,
Christian Cryder
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Christian Cryder
Cryder Technologies & Design
902 Steffanich, Billings MT 59105
http://www.crytech.com
406-245-7173
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_____________
Jim Huertas jim_at_crytech.com
Cryder Technologies and Design
Director of Marketing
http://www.crytech.com
(406)245-7173
