What belongs in a banner ad?

Cal (calumet_at_ral.mindspring.com)
Wed, 07 Aug 1996 12:35:06 -0400

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Hi, Guys!

As some of you know I do a newsletter on Internet advertising called
SKYWRITING. (It's weekly and free, if you'd like a sample, drop me a note.)
Anyway, I loved the thread where people discussed what goes in a good banner
ad. I'd like to do an article with YOUR comments, called WHAT GOES IN A
GOOD BANNER AD? (Catchy title, huh?) So drop me a note with your comments,
your name, your title, and the company for which you work, so I can give
proper attribution.

Thanks!

Tara

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