Re: ad rates and negotiation

Jaclyn Easton + Log On U.S.A. (LogOnUSA_at_logonusa.com)
Wed, 7 Aug 1996 20:54:00 -0700 (PDT)

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>Re negotiating your rate sheet: How do you let people know that you'll
>bargain without giving yourself the opportunity to sell ads at your
>highest price?

Donna,

I suggest that you offer new advertisers a TRIAL run at a reduced rate -- a
percentage of your "normal" rates. When the ad banners prove successful for
them you can either extend the trial or bump up to your regular rate card.
It's a win/win. You get a little revenue and the advertiser gets to test
the online waters virtually risk free. The best part: you get to stick by
your rate card but can offer a discount simulataneously.

Good luck!

...................................................................
JACLYN EASTON
Host/Producer "Log On U.S.A." (National Radio Show)
Weekly Contributor, Los Angeles Times
Author, "Shopping on the Internet and Beyond!"

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• Next in thread: Lenore Tuttle-Wilkas: "Re: ad rates and negotiation"

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