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NONE: Re: what belongs on a banner
Re: what belongs on a banner
Di-ann Eisnor (deisnor_at_sitespecific.com)
Fri, 9 Aug 1996 11:12:47 -0400
>
>Date: Wed, 07 Aug 1996 12:35:06 -0400
>From: Cal <calumet_at_ral.mindspring.com>
>Subject: What belongs in a banner ad?
>
>Hi, Guys!
>
> As some of you know I do a newsletter on Internet advertising called
>SKYWRITING. (It's weekly and free, if you'd like a sample, drop me a note.)
>Anyway, I loved the thread where people discussed what goes in a good banner
>ad. I'd like to do an article with YOUR comments, called WHAT GOES IN A
>GOOD BANNER AD? (Catchy title, huh?) So drop me a note with your comments,
>your name, your title, and the company for which you work, so I can give
>proper attribution.
>
>Thanks!
>
>Tara
Hello everyone:
I am new to the list-I am the Director of Account Services at SiteSpecific
Inc-A Web Media Company. I write a quarterly Web marketing report which we
sell to our clients and the current "volume in progress" focuses heavily on
What Goes On a Banner. A targeted (high or low) call to action-a trivia
question, teaser copy, promotion of a contest- which always keeps in mind
when the user sees it, where the user sees and who is seeing it. I am very
excited about what is served with the banner as opposed to on it. Whether
the banner goes to a remote window on the site, a bridge page or a
microsite-it is there that we can really leverage the medium.
I have had success using that space for market research (surveys), content
(programs), direct response and promotions. It's the same old "taking the
store to the shoppers" theory, and in this case most of the shoppers are
pre qualified. This also effects measurement-depending on whether the
client wants to build awareness (CPM) or drive traffic (clickthrough) or
collect data (research, qualified leads), the banner can be used as a call
to that action.
By the way, I'd love to receive a copy of SKYWRITING.
Thanks, Di-Ann Eisnor
diann_at_sitespecific.com
____________________________________________________________
S I T E S P E C I F I C http://www.sitespecific.com
132 West 21st Street, 12th Fl Tel: (212) 206-6600
New York, NY 10011 Fax: (212) 206-1502
____________________________________________________________
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