NONE: re: ad rates and negotiations
re: ad rates and negotiations
Marilyn Strong (mstrong_at_awinc.com)
Fri, 9 Aug 1996 14:17:14 -0700
Donna wrote:
>Re negotiating your rate sheet: How do you let people know that you'll
>bargain without giving yourself the opportunity to sell ads at your
>highest price?
Jaclyn responded:
I suggest that you offer new advertisers a TRIAL run at a reduced rate =
-- a
percentage of your "normal" rates. When the ad banners prove successful =
for
them you can either extend the trial or bump up to your regular rate =
card.
It's a win/win. You get a little revenue and the advertiser gets to =
test
the online waters virtually risk free. The best part: you get to stick =
by
your rate card but can offer a discount simulataneously.
By $200 worth:
NEVER offer a discount. Always ADD Value. Offer one extra month if they =
sign up for 6 or one extra ad if they buy 3. What matters is that you =
ADD VALUE not reduce your asking price. That way your rate card =
maintains its integrity, your customer becomes accustomed to writing a =
cheque for the full amount and your customers are happy because you =
'given' them something.
Marilyn Strong
The Strong Communication Group Inc.
voice: 604-365-6035
email: mstrong_at_awinc.com
I'd rather know some of the questions than all the answers. James =
Thurber
