Where Does the Time Go?

(no name) ((no email))
Sat, 10 Aug 1996 21:54:01 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: David S. Roberts: "re: ad rates and negotiations"
• Previous message: Ralph Sklarew: "TV ad rates vs Web"

MIME-Version: 1.0
Content-Type: text/plain; charset=3D"us-ascii"
Content-Transfer-Encoding: quoted-printable

Anyone privy to research on what people are giving up time-wise to go=
online? are they cutting back on TV? video rentals? quality time with=
their kids? work? what? While opinions are fine, facts are finer.

Thanks!

Mark Gross
Cowles Business Media

PS - Re rates, price high, negotiate with small accounts, not large ones,=
develop launch packages that get people hooked on your site (particularly=
if it "works"). Be sure to get advertisers to discuss their expectations=
in advance. if they are excessive and you know you can't deliver,=
definitely price high and try to get them to shift, rather than lower,=
their expectations by discussing other ways you create value. Reality is=
that they won't be back and you need the money (I know this sounds cold,=
but reality sometimes really does bite).

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

WEB ADVERTISING '96 How to Bring the World to Your Web Site.=20
Oct. 31-Nov. 1, New York. $1,000 in Free Web Advertising for each company=
sending attendees. For more info: www.thunderlizard.com/WebAdv.html.
--------------------------------------------------------------------------

• Archive Home Page
• Search
• Next message: David S. Roberts: "re: ad rates and negotiations"
• Previous message: Ralph Sklarew: "TV ad rates vs Web"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.