Re: Sales on the WWW

Leigh Blue Caldwell (blue_at_ftech.co.uk)
Mon, 12 Aug 1996 18:19:11 +0100

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At 22:26 05/08/96 -0500, Jim Huertas wrote:
>
>Date: Mon, 05 Aug 1996 12:43:15 +0000
>From: Jim Huertas <jim_at_crytech.com>
>Subject: Sales on the WWW
>
>Good Morning,
>I was hoping that someone could help me by answering a question.
>I am interested in knowing, if at all possible, what the ratio
>of Sales to Visits is on www pages that are selling either a product
>or service. 1 in 10, etc..? Obviously this is going to differ from site to
site. That
>is ok. I am only interested in an average number overall.
>Thanks for your help.
>JIM
>_____________

For a major client site, we find something like:
1 in 2 visitors request a quote or further information
1 in 10 of these buy the product (although this ratio is improving)

Overall, around 1 in 20. This is for a fairly expensive product, around the
$500 mark. We don't promote this site very heavily, so a reasonable
proportion of the traffic is composed of people who have sought out the
specific product type in a search engine or directory.

Hope this is helpful.

Regards,
Leigh.

----------------------------------------------------------------------
Internation.... blue_at_internation.co.uk
Internet partnerships for worldwide sales and marketing.
http://www.internation.co.uk/ +44-171-242-3200 (fax 3033)
Allied House, 45 Hatton Garden, London EC1N 8EU, UK.
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