Re: Environmental/Integrated ads - what's your take?

Steve Schaffer (sschaffer_at_newfront.com)
Tue, 13 Aug 1996 10:10:48 -0700

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>Online Advertising Discussion List

-Marshal
"So you think that this is the way that all online advertising is headed?
Does such advertising have more appeal because of the audience or because
of the nature of the medium or both?"

We believe that online advertisers will begin to focus more on targeting
customers that have a known interest in their products. In the case of our
site, The Case: "The fun and challenging mystery website"
(www.thecase.com), we provide an audience that is interested in mysteries,
so we have tried to focus on "Mystery" products and services. We believe
this will be the model for entertainment and "focused" sites.

**********************************************************************
Steve Schaffer - President - Newfront Communications

email sschaffer_at_newfront.com - http://www.newfront.com
tel 415-776-6683 - fax 415-776-6672

2350 Greenwich Street - San Francisco, CA 94123

P r o d u c e r o f
The Case: "The fun and challenging mystery website"
http://www.thecase.com

Mystery Bookstore Directory: "The website to find a mystery bookstore
http://www.MysteryNet.com/bookstores/

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