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NONE: What is a "hit"?

What is a "hit"?

Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Tue, 13 Aug 1996 12:50:21 -0700

In my opinon, "hits" is a meaningless measure for most web sites if every
file request is counted separately as a hit. My site statistics show the
number of
"visitors" (by IP address) for the past 7 days and for the current month to
date; it also
shows the number of raw "hits." (See
http://www.ca-probate.com/stats/stats.html). For
advertising purposes, I think the proper measure is the number of times
the advertising
material is loaded: if it is a banner ad, then this would be the number of
times the graphic is loaded. If it is a text ad, the number of times the
web page is
loaded. But it is the contract between advertiser and host that will
determine how
things are measured and counted. Sometimes an advertiser demands a
statistic that the
host cannot furnish, and perhaps that will be a deal-breaker.

At 08:25 PM 8/12/96 -0700, Patrick D'Acre wrote:
>I received this response to an inquiry I made on behalf of a client. I am
>interested in the perceptions of the group.

>> If you are counting "Hits" then with all the content on your pages, how
does that
>> equate to visitors?

-- Mark J. Welch, Attorney at Law, Pleasanton CA
-- http://www.ca-probate.com 510-462-8483
-- Email is not legal advice, and is not confidential.

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