NONE: Re: What is a "hit"?
Re: What is a "hit"?
Neil Tingley (nt_at_aboard.co.uk)
Wed, 14 Aug 1996 09:32:55 +0100
At 12:50 13/08/96 -0700, Mark J. Welch, Esq. wrote:
>In my opinon, "hits" is a meaningless measure for most web sites if every
>file request is counted separately as a hit. My site statistics show the
>number of
>"visitors" (by IP address) for the past 7 days and for the current month to
>date; it also
>shows the number of raw "hits." (See
>http://www.ca-probate.com/stats/stats.html). For
>advertising purposes, I think the proper measure is the number of times
>the advertising
>material is loaded: if it is a banner ad, then this would be the number of
>times the graphic is loaded. If it is a text ad, the number of times the
>web page is
>loaded. But it is the contract between advertiser and host that will
>determine how
>things are measured and counted. Sometimes an advertiser demands a
>statistic that the
>host cannot furnish, and perhaps that will be a deal-breaker.
Perhaps you have to bear in mind the old addage of Statistic damn lies and
statistics. There are so many ways of measuring exposure in WWW pages that
you I guess have to be determined to give an "authorative" view to your clients.
I'm reluctant to tell our clients that they had no-one looking at their
pages, as they think people will magically arrive there. If they ask how
many people have seen they're pages then I know from the index stats - but
my answer is that it depends on the effort you make to publicise your WWW
address. This puts the ball back in their court (and we have already sold
them on the fact that we advertise in all the right places so that people
will come an look at our home page - which links to theirs from the index of
customers in the "marketplace")
>At 08:25 PM 8/12/96 -0700, Patrick D'Acre wrote:
>>I received this response to an inquiry I made on behalf of a client. I am
>>interested in the perceptions of the group.
A hit is a request for a information be it a graphic within a page or a
unqiue HTML page (this is correct I hope).
Hits can be useful if your pages have a fairly standard graphics per page
(unqiue URL address) ratio.
Clearly if I had just one single page on my WWW site with no graphics then
each hit would represent an individual having browsed the page.
We employ some other measuring devices, such as the number of hit to each
"home page" or "index page" on our server.
Also it helps to have an idea of which pages are listed in search engines
then you see why some pages are recieving more attention than would be expected.
>>> If you are counting "Hits" then with all the content on your pages, how
>does that
>>> equate to visitors?
>
Track hits to each main index page.
--
Neil Tingley | AboarD Boats & Yachts Market Ltd
| 7a Fernshaw Road, LONDON, SW10 0TB
| Tel:+44 (0)171 460 0030 Fax:+44 (0)171 460 0040
| http://www.aboard.co.uk
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