requests versus loads

Steve Roth (72260.3100_at_CompuServe.COM)
14 Aug 96 10:34:49 EDT

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Bob Poulsen: "Re: requests versus loads"
• Previous message: Neil Tingley: "Re: What is a "hit"?"
• Next in thread: Bob Poulsen: "Re: requests versus loads"

>I think the proper measure is the number of times
>the advertising
>material is loaded: if it is a banner ad, then this would be the number of
>times the graphic is loaded. If it is a text ad, the number of times the
>web page is
>loaded.

Question to all: when a server records that a banner has been loaded,
does that mean it's been requested, or that it has been sent completely?
Anyone know?

Steve Roth
Thunder Lizard Productions

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

WEB ADVERTISING '96 How to Bring the World to Your Web Site.
Oct. 31-Nov. 1, New York. $1,000 in Free Web Advertising for each company
sending attendees. For more info: www.thunderlizard.com/WebAdv.html.
--------------------------------------------------------------------------

• Archive Home Page
• Search
• Next message: Bob Poulsen: "Re: requests versus loads"
• Previous message: Neil Tingley: "Re: What is a "hit"?"
• Next in thread: Bob Poulsen: "Re: requests versus loads"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.