CPM clarification

BAdamsRO_at_aol.com
Thu, 15 Aug 1996 09:28:37 -0400

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I have been enjoying reading the information on this mailing list for several
weeks but I have a question. I am new to advertising sales. Someone quoted
on this list that average print CPM is $15-30. Doesn't print also depend on
the size of the ad, where it is placed, color or black and white? What would
be the average price of a full page color ad in a top magazine, in the middle
of the magazine vs inside the front cover?
Am I right in thinking that the same ad, placed inside the front cover, would
cost more than the ad in the middle? Full page vs 1/2 page?

This is confusing to me so I would appreciate any information about print
advertising costs.

Thanks!

Beth Adams
Director, Sales and Marketing
Online Psych

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