NONE: Re: Selling Banner Ads
Re: Selling Banner Ads
Leo Sheiner (leo_at_easynet.co.uk)
Thu, 15 Aug 1996 22:55:14 +0100
Leah Woolford writes in respect of Selling Banner Ads:
>
>
>Regarding the question about selling banners on your site...I want
>to comment on the banner/advertising experience that we have had on
>our site. When we began we looked at banners as only one of our ten
>revenue models for our site. In fact, we did not set prices, but
>took bids for the banners. We found that companies saw the value of
>our site based on our target audience rather than huge numbers of
>hits. Our target is business to business, more specifically
>international business. We receive well targeted traffic every
>month, so our clients see great results. When we first started to
>take banner advertising the clients approached us with banner
>requests, we let them bid, and awarded the banner for the month to
>the highest bidder. We let them choose which section to sponsor and
>we actually made some pretty serious money. Now we are represented
>by a banner media company that is bringing in the seriously big
>corps. Revenu is great. The company is a good one, and we don't
>spend time dealing with banner sales. Depending on your site and
>your audience you may want to set a rate card or go out for bid.
> By the way, we have had some pretty interesting discussions about
>this subject on the International Business Discussion List and
>several companies who rep banners were mentioned.
>My two cents.
We are building a site which will provide very targeted slots for
advertising. It is a new angle (which I cannot reveal until the site is live).
I was thinking of setting up a page to allow public bids for advertising so
that any comer can bid for however many impressions they want for any
segment they want and then we would simply simply cream off the top bidders.
I would be quite happy to let the early bidders get their impressions for
ridiculous rates since that will create a market.
Since you have already had the experience of bidding for space and have
moved on to using a company to sell on your behalf I would be interested in
your comments on this. By the way which company do you use?
Thanks for any insight into this.
Leo
Save money, Generate more leads, Produce more sales and really succeed using
the Internet. Global Market are focussed on the bottom line and will show
you how.
send an E-Mail to: success_at_global-m.com for "7 good reasons to be on the
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