Re: CPM clarification

Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Thu, 15 Aug 1996 18:38:22 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: David S. Roberts: "Number of persons using the Web"
• Previous message: Jeff Leane: "Re: The Imapct of IDML?!"
• Maybe in reply to: BAdamsRO_at_aol.com: "CPM clarification"
• Next in thread: Steve Kotvis: "Re: CPM clarification"

At 09:28 AM 8/15/96 -0400, BAdamsRO_at_aol.com wrote:
> * * * What would be the average price of a full page color ad in
> a top magazine, in the middle of the magazine vs inside the front cover?

It all depends on the magazine and its audience. I'm sure that FORBES
can charge more for the same ad (per copy distributed) than TIME
because Forbes has "better" readers. Magazines with narrow demographics
(food service management news, Oak & Pine Wood Wholesalers, etc.)
will always command a premium over general-circulation magazines.

-- Mark J. Welch, Attorney at Law, Pleasanton CA
-- http://www.ca-probate.com 510-462-8483
-- Email is not legal advice, and is not confidential.

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

WEB ADVERTISING '96 How to Bring the World to Your Web Site.
Oct. 31-Nov. 1, New York. $1,000 in Free Web Advertising for each company
sending attendees. For more info: www.thunderlizard.com/WebAdv.html.
--------------------------------------------------------------------------

• Archive Home Page
• Search
• Next message: David S. Roberts: "Number of persons using the Web"
• Previous message: Jeff Leane: "Re: The Imapct of IDML?!"
• Maybe in reply to: BAdamsRO_at_aol.com: "CPM clarification"
• Next in thread: Steve Kotvis: "Re: CPM clarification"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.