Re: TV ad rates vs Web

(no name) ((no email))
Thu, 15 Aug 96 23:13:23 EDT0

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I agree with Donna when she says that the WWW is not a mass media. It
certainly is not, for now...
But, and I would like to get the list's opinion on this, if a web site
makes very precise information available to the population, such as weather
forecasts or stock exchange indexes, etc., and if a large number of people
are connected, couldn't this fictitious site become some sort of a mass
media? Couldn't we then evaluate the visibility of a banner on this site in
terms of GRP, just the same as for a TV ad?

=46rederic

>
>Date: Sat, 10 Aug 1996 22:42:59 -0400 (EDT)
>=3D46rom: Ralph Sklarew <ralph_at_sklarew.com>
>Subject: TV ad rates vs Web
>
>Does anyone know the comparable ad rates for TV? =3D20
>
>In terms dollars per thousand viewers for a advertisement, the Web seems to
>be $5-35 (typically $10-15) per thousand viewers. This is similar to print
>mass media, but how do they compare to the more comparable TV ad? Of
>course, TV ad rates will be time dependent, so what are the rates for 30
>seconds or 1 minute ads?
>
>Thanks, in advance for your assistance.
>Ralph
> =3D20
>

=46rederic Rondeau
Assistant-planificateur media / Assistant Media Planner
Residence/home: 514-728-9146

...a Montreal

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