Re: TV ad rates vs Web

CottonwdSW_at_aol.com
Fri, 16 Aug 1996 08:56:42 -0400

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Erik writes:

> I would have to agree with you on this. The problem with qualifying
> the WWW as mass media is that there isn't much of a way for
> advertisers to target their markets. But, if there were, say, a
> "weather channel" site to which a large group of people were
> connected, then why wouldn't it be considered mass media.
>

I don't agree -- there are plenty of targeted-audience sites on the web,
in fact much more so that TV. There are Weather sites, Stock sites,
X-files TV show sites (in fact just about any TV show has at least one
web site dedicated to it)...

In fact I'm just starting a new site with pages that could work for specific
advertising. (I'll try not to plug it here...) It's a 'free stuff' and
'cool sites'
type of site, and will have categorized pages. For instance, you can target
people just looking for free stuff or cool sites in the Business/Finance
category.
How would that be different than advertising during Wall Street Week?
(Yes, I plan to sell advertising space to take advantage of this.)

Stan

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