Re: TV ad rates vs Web

Ralph C.. Sklarew (ralph_at_sklarew.com)
Fri, 16 Aug 1996 11:16:22 -0400 (EDT)

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My purpose in requesting TV ads rate info is to have another model. The
model needed for the Web will not be identical to that of print media so
looking at other model would seem to be important to all of us. So far, no
answers about TV ad rates. Maybe it should be cast in terms of ad revenue
per hour of TV show per viewer. My back of the envelope calculations for my
guesses on the Super Bowl is in the dollar per hour per viewer. Any better
info from the "experts"?

Thanks again,
Ralph

>Date: Thu, 15 Aug 96 23:13:23 EDT0
>To: online-ads_at_mailserv.tenagra.com
>=46rom: m344760_at_er.uqam.ca ( Fr=E9d=E9ric Rondeau)
>Subject: Re: TV ad rates vs Web
>
>I agree with Donna when she says that the WWW is not a mass media. It
>certainly is not, for now...
>But, and I would like to get the list's opinion on this, if a web site
>makes very precise information available to the population, such as weather
>forecasts or stock exchange indexes, etc., and if a large number of people
>are connected, couldn't this fictitious site become some sort of a mass
>media? Couldn't we then evaluate the visibility of a banner on this site in
>terms of GRP, just the same as for a TV ad?
>
>=46rederic
>
>
>>
>>Date: Sat, 10 Aug 1996 22:42:59 -0400 (EDT)
>>=3D46rom: Ralph Sklarew <ralph_at_sklarew.com>
>>Subject: TV ad rates vs Web
>>
>>Does anyone know the comparable ad rates for TV? =3D20
>>
>>In terms dollars per thousand viewers for a advertisement, the Web seems to
>>be $5-35 (typically $10-15) per thousand viewers. This is similar to print
>>mass media, but how do they compare to the more comparable TV ad? Of
>>course, TV ad rates will be time dependent, so what are the rates for 30
>>seconds or 1 minute ads?
>>
>>Thanks, in advance for your assistance.
>>Ralph
>> =3D20
>>
>
>=46rederic Rondeau
>Assistant-planificateur media / Assistant Media Planner
>Residence/home: 514-728-9146
>
>...a Montreal
>

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