 |
|
NONE: Re: Number of persons using the Web
Re: Number of persons using the Web
xerxes (xerxes_at_clark.net)
Fri, 16 Aug 1996 13:19:45 -0400 (EDT)
I doubt seriously that what you suggest could be done with any degree of
integrity. There is no reliable way to develop an exact number or growth
rate. In fact, just try getting 5 people to agree on what "using the web"
means. Who are you counting? If we decide the definition, we can estimate
a confidence interval on the numbers and the growth rate, but few people
really understand these methods. Using such a gimmick to aid web ad sales
might work, as you say, but it is one of those things that gives marketing
a bad name. There is a point where over-simplification becomes dishonesty.
At 10:19 PM 8/15/96, David S. Roberts wrote:
>Surely someone, somewhere, has done the research and the math to create a
>site where every few seconds or minutes a number estimating the current
>total of Web users clicks over to a higher number. This would be a great
>page to which to link when promoting Web ad sales.
>
>Anybody know if such a site exists?
>
-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
WEB ADVERTISING '96 How to Bring the World to Your Web Site.
Oct. 31-Nov. 1, New York. $1,000 in Free Web Advertising for each company
sending attendees. For more info: www.thunderlizard.com/WebAdv.html.
--------------------------------------------------------------------------
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
|
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List. |
|
|
Online Advertising Industry Leaders:
Clicksor
List and Found
AdJungle
The Laredo Group
Add your company...
|
