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NONE: Re: Web ad banner rates?
Re: Web ad banner rates?
Greg Meyers (gmeyers_at_aol.com)
Mon, 19 Aug 1996 00:11:58 -0400
Currently I sell exposures on my sites for the rate of $10/1000
exposures. I have never seen a price of $250/1000. If I could make that
I would be very rich right now. The lowest I have ever seen is $5 and
the highest is $50/1000. I would also like to hear some other peoples
rates for banner advertising.
CottonwdSW_at_aol.com wrote:
>
> Hi all,
>
> I know this is probably a wide-open question, but any help would be
> appreciated....
>
> I'm trying to decide what reasonable rates are for web page banner ads (like
> 460x60), to be placed on the pages of my new web site. I want to charge per
> impression, not monthly, etc, because the web site isn't operational yet and
> I have no idea whether traffic will be 1000 visitors/month, 10,000, or
> 100,000, or ?????.
>
> >From what little research I've done so far, it looks like they can go
> anywhere from $5 per 1000 impressions up to as much as $250/1000, with more
> 'typical' being around $20-$30.
>
> Actually I'm going to try the monthly 'ad auction' idea that I believe was
> mentioned by someone in this mailing list (thanks for the idea, whoever it
> was -- E-mail me -- I'd love to talk to you about it!). So I'm not so much
> looking for a rate to "set", I'm trying to put together some wording for the
> bidding guidelines, and a minimim bid amount that would at least help pay for
> my time to set up the ad.
>
> What I have so far is basically a $2/1000 minimum bid, and requiring a
> deposit in the amount of 2500 impressions, based on a very wild guess that
> each spot will get about 5000 impressions the first month. I'm also allowing
> them to set a maximum dollar amount, so they can bid without fear of going
> over budget. My site will have over 150 pages with varying degrees of
> traffic (the site is tree structured), and I'm offering both top and bottom
> spots on each page (you may have seen my earlier question about this.) So it
> will take a lot of advertisers (or a few that want to blanket the site? :-)
> ) to fill it up.
>
> Since I'm new at this, I would appreciate anyone telling me if this is way
> off, either too high (hope not!) or way too low to be taken seriously.
>
> I don't mind 'giving away' the spots for what could amount to a $5 initial
> investment for the advertiser ($2/1000, 2500 deposit) if that's what it takes
> to get advertisers to sign up initially. I just don't want to scare people
> away by being so far out of 'normal' either way that they don't bother
> bidding.
>
> Help!
>
> Thanks in advance,
> Stan Spielbusch
> Cottonwood Software
> (New site still private -- let me know by E-mail if you want a preview peek)
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