Re: Number of persons using the Web

Jim Huertas (jim_at_crytech.com)
Fri, 16 Aug 1996 05:33:49 +0000

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> Date: Fri, 16 Aug 1996 13:19:45 -0400 (EDT)
> To: online-ads_at_mailserv.tenagra.com
> From: xerxes_at_clark.net (xerxes)
> Subject: Re: Number of persons using the Web

>
>
> I doubt seriously that what you suggest could be done with any degree of
> integrity. There is no reliable way to develop an exact number or growth
> rate. In fact, just try getting 5 people to agree on what "using the web"
> means. Who are you counting? If we decide the definition, we can estimate
> a confidence interval on the numbers and the growth rate, but few people
> really understand these methods. Using such a gimmick to aid web ad sales
> might work, as you say, but it is one of those things that gives marketing
> a bad name. There is a point where over-simplification becomes dishonesty.
>
Please correct me if I am wrong, but isn't one of the phone companies
doing exactly what is being talked about? Now, I am not saying that
the Internet is as defined an Industry as the phone system but it is
a gimmik that seems to do well. Simply because I remembered the
gimmick. Also, isn't there a National Debt Ticker somewhere in N.Y.?
How defined is that?
I understood the original post to be more of a request for a
Tidbit of interesting info. Not a marketing gimmick. Nobody
knows what the growth rate is right now. However if people were to start
doing something like this and compare their numbers to that of
Nielsen, or whoever else does the periodic published figures, we
might be able to determine a more accurate rate of growth.
In a perfect world!

JIM

>
_____________
Jim Huertas jim_at_crytech.com
Cryder Technologies and Design
Director of Marketing
Member of the Internet Developers Association
http://www.crytech.com
(406)245-7173

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