Re: Refining Definations

Maxine Most (maxmost_at_mpath.com)
Wed, 21 Aug 1996 15:24:30 -0700

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>On Mon, 19 Aug 1996 21:32:04 -0700 (PDT)
"Jaclyn Easton + Log On U.S.A." <LogOnUSA_at_logonusa.com> writes
>>
>Hi Everyone:
>
>I am writing an article for a MAJOR magazine of which part has to do with
>online advertising.
>
>If you have any suggestions for refining or perfecting these definations
>please let me know. All opinions welcome.

How about addressing the issue of Ads delivered versus Ads actually viewed?
Just because the page is downloaded and viewed does not mean the ad
downloaded before the user clicked off the page or srolled down beyond it or
never scrolled down to where the Ad is located. As the WWW is taken more and
more seriously by the Advertising Industry this is a measure that will be
crucial.

max

Carolyn Maxine Most maxmost_at_ix.netcom.com
Marketing Consultant (415) 965 - 3890

Providing consulting services for maxmost_at_mpath.com
Mpath Interactive www.mpath.com (408) 342 6937

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