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NONE: Re: Internet Trade Show

Re: Internet Trade Show

Arthur Mickelson (arthur_at_promoteit.com)
Thu, 22 Aug 1996 07:48:48 -0400

>From: "Steve Hess (Internet Strategies International)" <broker_at_freetrader.com>
>Subject: Internet Trade Show
>
>I am currently analyzing the effectiveness of different Internet related
>trade shows. <snip>
>I believe that the shows are now in a transitional phase both for the
>exhibitors and attendees.
>
>I now have a lot of data (numbers and such) but don't have good general
>impressions from those who attended as endusers and exhibitors.
>
>I am looking for things like: how was the booth traffic, were the attendees
>good prospects, was there good press attendence , was the exhibit
>well-organized, where the conference session worthwhile, would you do it
>again and generallywhat was the show buzz?. What did you like what did'nt
>you like ( No bashing please)
>

As a visitor to the semi-annual show in Fort Lauderdale, FL, I can tell you
the crowds are tremendous and the show continues 2-3 times a year in the
Metroplex. I asked one of the vendors who told me they get more than 7,500
over 2 days, each paying $7.95 to get in. I heard lots of conversation at
the booths and their seemed to be lots of interest. My only question was how
can you continue to have a show where all 75+ exhibitors sell the same thing
[internet access] with very little exception. Still, however, the shows go on.

Arthur Mickelson
www.promoteit.com
arthur_at_promoteit.com

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