net business models

George Harris (harrisg_at_ix.netcom.com)
Fri, 23 Aug 96 09:36:38 -0400

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Hello all

I had an interesting phone conversation with a friend the other day about
where the money is going be made on the web. What the viable business
model(s) will be.

I was surprised at his strong conviction that advertising revenues would
provide the majority of the dollars necessary to pay the freight for the
most businesses on the net, in a fashion similar to print and broadcast.

My experience has been that when I visit a site I usually have some idea
of what I expect to find and that ad banners are slightly annoying delay
between me and what I want to get to, i.e. the content. And I would
gladly trade (read pay) some fraction of a penny for a bannerless page
that loads faster and doesn't get between me and what I came for.

Given the huge momentum of free content on the web I can't see
subscriptions of the type of the Wall St Journal Interactive, the $50 and
up genre becoming a major factor any time soon.

I am wondering what the rest of you think about who's going to pay all
this? And how?

BTW I am leaving out of this thread the netcoms, mci's, at&ts, psi nets,
and the approximately 200,000,000 people designing and building this
infrastructure and assume that when all these virtual offices are built
and furnished that that there will be a viable business model in there
somewhere.

BTW2 I am also leaving out customer service, software upgrades etc etc-
while these genres save time and money they don't actually generate
revenues

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