Web Launch

ssiegel_at_cupa.org
Fri, 23 Aug 1996 11:38:08 +0100

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This October, my association is going to announce to its members at its
annual national convention, the launching of its new web sight. There has
been no marketing or promotion of any sort to date. I have just been put in
charge of formulating the plans for its announcement at the convention.

Since we are announcing this sight for the first time at the convention,
does anyone have any ideas, suggestions, examples, success stories, etc...
on how to launch and announce a web sight to an unsuspecting audience? What
kinds of materials should be prepared for handouts and display? What types
of promotions should be developed to attract visitors? Should we lean
towards providing little information on content to foster curiosity, or
should we give detailed information?

Thanks in advance for your help.

Steve A. Siegel
College and University Personnel Association
1233 20th Street, NW, Suite 301
Washington, DC 20036
Tel: 202-429-0311, ext. 371
Fax: 202-429-0149

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