Re: Web Launch

Arthur Mickelson (arthur_at_promoteit.com)
Sat, 24 Aug 1996 15:24:40 -0400

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>
>From: ssiegel_at_cupa.org
>Date: Fri, 23 Aug 1996 11:38:08 +0100
>
>This October, my association is going to announce to its members at its
>annual national convention, the launching of its new web sight. <snip>
>Since we are announcing this sight for the first time at the convention,
>does anyone have any ideas, suggestions, examples, success stories, etc...
<snip>

We were involved, from a Promotional Advertising Products standpoint, in two
introductions. One was a 250-member franchisor. They put up a giant
web-site, not very effectively designed I might add, and asked us for ideas.
They wound up giving every franchisee a mouse pad with the site address and
not-so-subtle instructions to put the address everywhere.

My industry put up a major site and to get us involved they did frequent
direct mail, including various giveaways. They back it with $$$ ads in the
Wall Street Journal, Promo Magazine, etc.

e-mail me directly if I can be of further assistance.

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