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NONE: Re: Web ads are underpaid?
Re: Web ads are underpaid?
Donna Dolezal Zelzer (djz_at_efn.org)
Tue, 27 Aug 1996 08:33:27 -0700
At 11:39 AM 8/27/96, Gianugo Rabellino <nemorino_at_mozart.publinet.it> wrote
these words:> Hi everyone!
>
>
> 2. Click-throughs mean even a potential damage for the site carrying
> advertisings. I think that the site I'm running (OperaWeb, at
> http://www.opera.it) has a good response from readers, being the average
> page read/user ranging from 7.5 to 8.5. If we are getting say 1 cent for
> any ad exposure, this means that the average user gives me 7-8 cents
> per visit to the site. If the user, anyhow, finds on the second page
> of the site an ad in which she/he is interested and clicks on it, this
> means that from hime I'm getting just 2 cents (2 ads only displayed).
> This also desn't happen with TV/print media.
>
This is a very good point, which I don't remember anyone bringing up before
(at least not since I've been on this list.)
Now. what I often do when i see an ad that interests me, is click-through,
do a quick look to see if the site really intersts me, bookmark it, and
then return to the original site. But if I really get interested in the new
site, I might not go back to the first site, at least not then. Ofcourse,
the same thing can happen with regular links out.
But it is a situation that other media don't have. Most people don't jump
up from their TV or their newspaper and run out the door to go shopping
because of an ad they just saw. (They might pick up the phone to respond to
a TV offer, but they usually keep on watching the program.)
Donna
---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
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