NONE: web launch
web launch
Jason A. Hearn (JAHearn_at_pwr.com)
Wed, 28 Aug 1996 11:16:13 -0300
Steve A. Siegel wrote:
>From: ssiegel_at_cupa.org
>Date: Fri, 23 Aug 1996 11:38:08 +0100
>Subject: Web Launch
>
>This October, my association is going to announce to its members at its
>annual national convention, the launching of its new web sight. There has
>been no marketing or promotion of any sort to date. I have just been put in
>charge of formulating the plans for its announcement at the convention.
>
>Since we are announcing this sight for the first time at the convention,
>does anyone have any ideas, suggestions, examples, success stories, etc...
>on how to launch and announce a web sight to an unsuspecting audience? What
>kinds of materials should be prepared for handouts and display? What types
>of promotions should be developed to attract visitors? Should we lean
>towards providing little information on content to foster curiosity, or
>should we give detailed information?
>
>Thanks in advance for your help.
Steve,
Our company had developed Web sites for several large corporations and each
one found themselves in the same predicamant as you. We found that
creating a media kit to pass out as been the best solution. In the packet,
we include a:
Welcome Letter - announcing the new site.
Press Release - giving an overview of the site as well as specific features
and goals.
Finally, and most importantly, show them what the site looks like (there
are still so many people who have never seen a web site). We include
full-color screen shots of several pages on the site. The packets are
simple and "non-threatening" and response we've received has been
tremendous. We've even started sending them to magazines and newspapers to
announce new site launches. It's had a significant impact on our media
exposure.
Hope this helps.
Jason A'Hearn Power Images
jahearn_at_pwr.com Internet Design, Developement & Marketing
954-566-5676 http://www.pwr.com
