Re: Web statistics

Jeanne Dietsch (jadietsch_at_activmedia.com)
Thu, 29 Aug 1996 06:02:50 -0400

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>I'm preparing a business plan requiring some market data about the WWW.
>Does anyone know how many Web sites are currently estimated to be on the
>Web and what the growth rate is; or where I might find that info?

>Bruce Ackerman

Bruce, you would find our report -- based on our third semi-annual study of
1100+ Web marketers -- quite useful in putting together business plans.

Well under half of those 440,000 ".com" registered hosts Mark Walsh cites
are actually selling over the web, in case that's the statistic you're
looking for.

Jeanne Dietsch
ActivMedia, Inc

------------------ THE REAL NUMBERS BEHIND NET PROFITS --------------------

T A B L E O F C O N T E N T S

WEB COMMERCE: 1996 - 2001 13

INTRODUCTION TO THE WEB POPULATION 34

HOW TO ALLOCATE RESOURCES FOR WEB COMMERCE 36

WEBSITE REVENUE EXPECTATIONS: Sales vs Advtg 45

WEB RETURNS BEGIN TO RELATE TO INVESTMENT 54

WEB SERVICES HOT, BUT SOME FEEL THE PINCH 58

DOES YOUR SITE MEASURE UP? Website Norms by Sector

A WHOLE NEW WAY OF ADVERTISING 104

ADAPTING THE SALES PROCESS FOR THE WEB 109

WINNING AND LOSING STRATEGIES AND TACTICS 119

METHODOLOGY 131

For more detailed information:
http://www.activmedia.com/3rdStudy.html

ActivMedia,Inc (800)639-9481 (603)924-9100 fax(603)924-2184
======================================================================
* The Real Numbers behind Net Profits *
* research_at_activmedia.com *
See June 96 Sales and Profitability figures: http://www.activmedia.com
==================================================================
====

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